If you live on The Chase or nearby in Collier Row, upholstery tends to pick up life in a very ordinary, very visible way: tea rings on the armchair, a faint pet smell in the sofa, crumbs in the seat seams, and that dull patch where everyone sits after school or work.

If you live on or near Collier Row Road and your home sits in the RM5 postcode, carpet care is one of those jobs that quietly changes the feel of the whole house.